Learn the fundamentals of social media and email marketing basics to help your business grow.
Navigating the Digital Landscape: Social Media & Email Marketing 101
May 21 @ 12:00pm - 1:00pm (via Zooom)
Unpack foundational strategies for small business success with our social media and email marketing basics. Uncover the fundamentals of social media, guiding you through platform selection and mastering fool-proof tactics for impactful content. And uncover our top email marketing tips, the secrets for growing your subscriber base and how to craft successful marketing emails. You’ll gain a comprehensive understanding of best practices and learn how to navigate the digital landscape with confidence!
Key Takeaways:
- Elevate brand awareness through compelling social media and email content
- Boost engagement on both social media and email platforms with actionable tips
- Craft a unified omnichannel marketing strategy, maximizing impact by bridging email and social marketing
Featured Speakers: Sarah Thaler and Jessica Terrones
Sarah Thaler, Senior Digital Marketing Specialist at LoSasso Integrated Marketing, helps B2C and B2B brands of all sizes boost revenue and customer engagement. She skillfully combines a strong background in SEO, content planning, and managing email programs to create a cohesive and effective email campaign strategy that benefits readers and clients. Her philosophy is clear: integrate diverse tactics to create captivating emails that reach inboxes and drive desired responses—again and again.
Jessica Terrones, Senior Social Media Strategist at LoSasso Integrated Marketing, oversees the strategy, planning, and creative execution of all client social channels. Drawing from experience with B2C and B2B brands, she’s a big-picture thinker who creates tailored strategies, builds engaged communities and crafts compelling content for diverse audiences. Leveraging a data-driven, social-first strategy, she ensures optimal performance across all platforms, shaping a comprehensive and effective online presence for her clients.
The Illinois SBDC at WBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration and the Illinois Department of Commerce & Economic Opportunity. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance, please contact (312) 853-3477 ext. 100.