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The original item was published from 10/26/2020 3:00:04 PM to 10/28/2020 1:35:01 PM.

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Business Seminars and Webinars

Posted on: October 26, 2020

[ARCHIVED] Oct. 28 @ 1:00pm - How Well Do You Know Your Target Customer? Keeping Your Business Relevant

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How Well Do You Know Your Target Customer? Keeping Your Business Relevant Through COVID-19

October 28 @ 1:00 pm2:00 pm

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Presented by WBDC Chicago Cares ACT Program

Understanding your customers, competitors, and suppliers has become even more critical through the rapid changes brought by COVID-19. Knowing your target customer really well will help you make informed business decisions, conserve tight cashflow and allow you to be better prepared for the future.

In this webinar, you will learn how to:

  • Conduct Market Analysis
  • Assess Business Strengths, Weaknesses, Opportunities, and Threats
  • Plan for Business Continuity

Featured Speaker

Purva Sule is a seasoned business leader with a proven track record in strategy, growth and transformation. She has 20+ years’ experience in financial services, has founded and operated a market research business, and advises tech start-ups.


 If you have not done so in the past 12 months, you must fill out this form prior to participating in the webinar.

Client Intake Form 

After filling out the form, please register for the webinar in the registration link below.

Contact: Deborah Minor Harvey |

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.


October 28
1:00 pm - 2:00 pm
No Cost
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