SBDC Live Webinar: Content and Communication
10:00 AM - 12:00 PM (CDT)
8/18/21 12:00 AM (CDT)
No Fee Business Development Center
Online Meeting (Live)
Marketing/Sales, Social Media
Business Status: Pre-Venture, Startup
You have probably read more than once that “content is king”. Unfortunately, not all content is equally effective. As a small business owner, it is critical to produce the right type of content for your audience, helping to ensure your company stands out in today’s crowded marketplace. However, creating content can be a daunting task for a small business owner with so many other responsibilities already. In this webinar, you will learn about the different types of content and how it can help to drive profitable customer action that can impact your business’ bottom line.
In this webinar:
- Learn about the various types of content
- Determine which types of content are most impactful for your targeted audience
- Understand the importance of a content strategy to effectively drive your efforts
- Discover key content creation tips that help ensure customer action
- Determine relevant distribution channels and how automation can help
- Learn how to track results and gauge the success of your content marketing
Presented by Lynn Ventimiglia-Lobit of diamonddog Strategic Marketing Services. Ms. Ventimiglia-Lobit is the founder and president of diamonddog Strategic Marketing Services. Prior to starting diamonddog Marketing in 2013, Lynn led global marketing for the Enterprise Communication Technology Business at NEC. Her first project was the global re-branding of the unified communications portfolio. Before transitioning to NEC, Ms. Ventimiglia-Lobit was an award-winning executive for over 16 years at Motorola. During this time, she led marketing communications, event management, and product marketing efforts globally for various business units.
She holds a BA degree from the University of Denver and an MBA with a specialization in Marketing from the University of Arizona.
Lynn served on the Eller Business College Advisory Board at the University of Arizona. Also, she is a contributing author to the CMO Council’s Peer Sphere Magazine and the FMA’s (Fabricators and Manufacturers Association, International) online publication, The Fabricator.
Registration and Fees: Payment of seminar fees may be made by credit card (over the phone). Payment must be received to guarantee your space in an event. Please contact our office at (630) 942-2600 to make a payment.
Refund Policy: If you wish to request a refund, a full refund is given up to seven business days before the start of the seminar. No refund is granted after this times. You may also elect to send a substitute in your place. If the event is cancelled, all fees will be returned.
Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.
Please Note: A parking pass (this is for Duane Street location only) will be emailed in a training reminder starting 5 days prior to the start of the workshop. Please print out the pass and display in your car. This pass must be displayed when parking in Glen Ellyn