Business Status: Pre-Venture, Startup, Existing

This webinar is for entrepreneurs, start-ups, and existing growth companies, who seek to strategically name a business, product, service, division, etc.

A business name is the cornerstone of your business. The right name is a launching pad to success; the wrong one is an obstacle to your sales efforts. Using our worksheet, you will generate ideas during our active webinar. This naming process is relevant to B2B, consumer, established companies, and startups. Use what you learn here to name a product, service or sales initiative, or to rename an existing organization. Generate multiple name ideas while learning how to evaluate and choose the right one for your business. NOTE: The legal aspects of registering, trademarking or owning a name will NOT be addressed in this webinar; see your SBDC advisor for guidance on the legal process.

Topics covered:

• A systematic approach to strategic and creative idea generation
• 3 types of business names
• Researching competitive names in your marketplace
• 10 golden rules of naming
• How to evaluate, refine and select name ideas

Seminar may last longer than two hours depending on the amount of questions.